Privacy policy
This page explains what information we collect, how it's used, and the choices you have. Last updated: May 2026.
1. Who we are
"PetPlanWise.com" (the "Site") is operated by PetPlanWise Editorial. The Site provides educational pet cost estimates. We do not collect or store sensitive personal information through the Site's calculators — they run entirely in your browser.
2. Information we collect
2.1 Information you provide
The calculators on this Site run client-side. Inputs you provide (pet type, size, state, etc.) are stored locally in your browser via localStorage for convenience and are never transmitted to our servers.
If you email us through our contact page, we receive your email address and the message contents, retained only as needed to respond.
2.2 Information collected automatically
When you visit the Site, our hosting infrastructure (and any analytics or advertising providers we use) may automatically collect:
- Log data — IP address, user agent, referrer URL, pages requested, timestamps. Used for security, abuse prevention, and aggregated traffic understanding. Retained for up to 30 days.
- Cookies and similar technologies — first-party cookies for site preferences (e.g., the dismissed-state of our mobile result bar), and third-party cookies set by analytics or advertising partners.
- Web beacons / pixels — small image files used by analytics or advertising providers to measure ad delivery and engagement.
- Approximate location — derived from your IP address (city/state level, not GPS).
- Device and browser information — type, operating system, screen size, language.
3. How we use information
- To operate, secure, and improve the Site, including measuring traffic and improving content.
- To respond to your inquiries when you contact us.
- To comply with legal obligations and protect against fraud or abuse.
- To present aggregated, anonymized statistics about how the Site is used.
4. Cookies and analytics
We use a small number of analytics cookies to understand which pages are useful and how to improve the calculators. We do not sell or rent personal information to third parties. You can control cookies through your browser settings.
5. Your choices
- Disable cookies in your browser at any time.
- Use private/incognito browsing to reduce tracking.
- Email us at the address on the contact page for any privacy request.
6. Children
The Site is not directed to children under 13. We do not knowingly collect personal information from children.
7. Updates
We may update this policy. The "Last updated" date at the top reflects the most recent change.